"While consumers may not think conventional marketing and advertising influences their purchase, they build brand awareness and positioning and play a key role in  business success and overall profitability. This is true for both large organisations and local business alike"

Research proves time and time again that consistently and frequently placing your business in front  of the consumers who will buy your product or service adds a substantial tangible value.

Branding

You cannot look past a local Shopping Centre for a consistent local consumer audience. They provide  exceptional branding power that can be taken from the street right through to retail point-of-purchase.

It has been demonstrated that using a brand icon in a Shopping Centre Dynamic Poster  makes it 40% more memorable than not using a brand icon, and no other medium can turn a product or service into a brand as cost-effectively as Shopping Centre presence can.
 
 

Achieve sustained awareness

Unlike TV advertising that is on and gone in 30 or 60 seconds, a newspaper ad that appears once a week, or a radio ad fighting to be heard - presenting your business in your local Shopping Centre stands alone.  Every message stands in its own right - there every day - for all who pass in a given centre to see.

Research has found:

Presence in a local Shopping Centre via static or active messageboards sustain awareness over a period of time  greater than that of television.  Research found that at the end of a Shopping Centre campaign, awareness was about 36%.  Six weeks later this had fallen only 1%. By comparison TV advertising showed significant decay in awareness 2 weeks after the end of the campaign.
 

Compliments other media

Frequently presenting yourself to your local consumer audience via your local centre:

• Is a reminder medium, when other activity tapers off.
• Provides both reach and frequency to your local target consumers.
• Provides a path to purchase, reinforces brand messages from other media closer to point-of-purchase.
• Is a strategic, cost-effective way to maintain brand awareness between bursts of other media activity.
• It is also one of the few mediums that can promote products within close proximity to a point-of-purchase.